So, you are a small business looking to establish a robust market foothold and outperform your competitors, right?
Well, that’s why, you have landed right here, looking to build a solid website design for your business!
Let’s face it!
Having a beautiful website design is incredibly important to convert your visitors into your customers. Not only does it help make a strong impression but also it helps improve customer perception towards your brand.
Did you know?
As per the reports from Statista, more than 20% of consumers in the US search for businesses online.
Sounds interesting, doesn’t it?
Without further ado, let’s discuss the meaning of small business websites and design tips to make your website stand out.
Importance of Small Business Website Design
The term “Small Business” simply means a bootstrap startup or sometimes, a “Medium Scale” enterprise. If you have one, you cannot overlook the importance of a website design. However, there’s a common misconception that they cannot build a website because they don’t have coding knowledge.
Thanks to innovative tools and frameworks available, multiple builders enable you to build quick and easy websites without requiring specialized coding knowledge.
It’s no surprise that more than 90% of business owners believe that having a website is the most effective digital marketing strategy.
Whether you’re starting or have been managing the business for a few weeks, a website plays an incredibly important role in generating leads, selling products/services, consultation scheduling, and more.
Top Web Design Tips for Small Businesses
Let’s take a look at the top web design tips to follow for your small business growth.
#1. Keep it Simple
One of the effective and simple website design tips that you may need to consider for your small business is that you should just “Keep it simple”. It means that when you are building a website, don’t just clutter it with multiple icons, buttons, content, videos, or images. It might turn off your readers and they will visit your competitor’s website to avail of that product/service.
Instead, you should try to keep everything at a minimal level and avoid clutter so that you can attract and retain your customers. Furthermore, you should try to minimize the use of animations and graphics.
#2. Focus on Brand Consistency
No matter what a customer is doing at your website, if they are just navigating through your website or buying a product, your brand should be presented every time on every page. Remember that brand consistency is important so that your business is more likely to stick in the minds of the customers.
If you want to achieve brand consistency, try to use brand colours strategically, choose the right fonts, and maintain the ideal logo placement.
#3. Keep the Format in Mind Before Uploading
When you are building your website design, you should focus on the format before uploading. Remember that when you are uploading text-based content to your website, the majority will be written into CMS. On the other hand, if you want users to print a document that is available on your website then try to upload it in PDF format.
Furthermore, you will need to upload images in the correct format so that it can improve the overall aesthetic of the website. There is no arguing with the fact that large images can slow down your website and can negatively impact the experience of the user. Speaking of the images, let’s discuss our fourth point based on it.
#4. Always Prioritize High-Quality Images
Another major factor to consider when building a website design is that you should always upload high-resolution images on your site. When choosing graphics, ensure all images are compressed and contain captions and ALT text. Remember that uploading high-quality images is incredibly important to create a visually attractive website that can not only attract but convert your visitors into customers.
If you don’t know how to do image placement and optimization then you can choose the best WordPress Plugin to help you out!
#5. Keep an Eye on the Maintenance Schedule
If you want to ensure your website works smoothly then you will need to keep an eye on the maintenance schedule of the site to maintain its security and performance. If you don’t have enough time to do so, hire web designers and developers in the USA to do it for you. Ask developers to update themes, plugins, software, security patches, testing, and more.
Doing so will help ensure your website provides a smooth user experience so that they will always open your website whenever they need it.
#6. Gather Feedback and Test for Issues
If you want to make your website stand out, try to collect user feedback through A/B testing, user reviews, and surveys to keep the performance of the site intact. Try to collect and analyze feedback to identify common issues and eliminate them to avoid running your website into potential issues. Furthermore, doing this will help keep customers on-side while compromising the quality of the website.
#7. Remember Search Engine Optimisation (SEO)
It is no secret that if you want to rank your website at the top of the search engine result pages (SERPs) then SEO is quintessential! Remember that whenever a user searches for a query/product/service, they will interact with websites that come within the top 10 searches or first page results. This is why it’s important to focus on SEO, which helps to place your website higher up the search engine results page (SERPs). Ask your developers to fetch the relevant and high search volume keywords and incorporate them into the website’s content to increase its rankings.
Final Thoughts
So, there you have it! Keep in mind that a well-designed website is a critical part of success for any small business. Ensure you follow the above-mentioned tips to keep your website visually appealing, user-friendly, and optimized for search engines.
Planning to build a solid website or revamp the existing one? If so, look no further than “EitBiz”. We are a leading website design agency in USA that has a proven track record of building 500+ websites for different industry verticals.