Custom packaging has become an integral part in the business world. It is becoming a trend day by day, and many business owners are opting for custom packaging, whether they have eCommerce business or traditional business. Custom packaging comes with a lot of benefits which help you in so many ways. First and foremost, it helps you in boosting your brand image and making your business famous in this competitive world. You can customise the packaging materials as per the theme of your business by giving them different colours, patterns and motifs.
Apart from that you can print your brand logo and brand name and other additional information associated with your brand or the items you are selling. By looking at your brand logo on the packaging box, people will recognise your business, because image gets imprinted in the mind easily and this is how famous brands like Apple, Samsung, LG, McDonalds, KFC and so on have become famous all across the world.
Custom Packaging
Custom packaging helps you in gaining more potential customers as they not just receive good quality products from you, rather they also get a memorable unboxing experience as well. You can even make your custom packaging interactive with your customers by adding QR code to it so that when they scan the QR code they can get detailed information about the products you are selling and about your business in general. In other words, custom packaging is technology friendly as well.
In this article we shall be looking at some of the items which require custom packaging. Generally, all the items require custom packaging, however, there are some particular items which specifically require custom packaging.
You can easily get custom packaging from your nearby stores or you can customise your packaging directly from the manufacturers. Apart from that you can visit different websites selling a wide range of custom packaging. Packaging Midlands is one such website famous for selling a wide range of custom packaging UK at a wholesale rate. Let us now have a look at some of the items which specifically require custom packaging.
Food items
Custom packaging plays an important role in the food business. In fact, many food brands across the world are famous not just for their delicious food, but also for the custom packaging in which they sell and deliver their food items. These cardboard storage boxes are completely safe for the food items and they keep the food items completely fresh. They have a great insulating property as well, since they keep the food warm or cool for a long period of time.
These are made up of recyclable and reusable raw materials, hence, there is no chance of the food getting contaminated in any way. They protect the food from spilling and rotting and also keep them safe from dust, dirt, UV rays and other external forces. Apart from that, by looking at the brand logo on the box, people recognise what kind of food it contains. For instance, by looking at the packaging box of Domino’s, people recognise that it contains pizzas, garlic breads and so on.
Jewellery pieces
Jewellery business benefits a lot from custom packaging. The jewellery boxes which are used for packing different jewellery pieces are strong and rigid enough to protect the jewellery from all possible damage. The jewellery boxes are given different feminine colours to attract more female customers, as in jewellery businesses females are the basic target audience. Just like in the food business, in the jewellery business also, by looking at the logo of the brand on the box, people recognise which brand the jewellery belongs to. Jewellery is a luxurious item and a good quality strong packaging box, aesthetically designed, enhances the luxury and value of the product. Aestheticity has an important role to play in the jewellery business and apart from the aesthetic design of the jewellery, the aesthetic design of the jewellery box also helps in boosting the business.
Toys
Custom packaging boxes is an important requirement, if you sell toys and other similar items for children. Since, your target audience are children, therefore, the more colourful and the vibrant the packaging boxes are, the children will get attracted to the items more. In general, bold and vibrant colours like red, yellow, pink and so on are used in designing the custom packaging boxes. These colours also match well with the toys and the theme of your business. You can easily get different sizes of cardboard boxes from different cardboard box suppliers and then customise them according to the toys you are selling or the theme of your business.